ABOUT SEAORA
SEAORA was created with a simple vision: to design premium swimwear that helps women feel confident, comfortable and effortlessly stylish.
Inspired by Australia's coastal lifestyle, our collections combine timeless silhouettes, flattering fits and quality craftsmanship to create pieces that move seamlessly from beach days to poolside afternoons and every adventure in between.
Every design reflects our belief that swimwear should not only look beautiful - it should make women feel their best.
Designed with Purpose. Created with Passion.
Meet the founders
Lu Nan
CO-Founder & COMMERCIAL DIRECTOR
Judy Chessum
With a background in brand development, business strategy and retail partnerships, Lu brings a passion for building meaningful brands that connect with customers.
She leads SEAORA's vision, marketing, partnerships and business development, working closely with retailers to grow the brand across Australia and beyond.
CO-Founder & Product Director
With decades of experience in the Australian swimwear industry, Judy brings exceptional expertise in product development, garment construction and manufacturing.
Her attention to detail and commitment to quality ensure every SEAORA collection delivers both style and lasting performance.
Stronger Together
TWO FOUNDERS. ONE SHARED VISION.
SEAORA began with two women who shared more than a passion for beautiful swimwear. We shared a belief that every woman deserves to feel confident, comfortable and effortlessly herself by the water.
Long before the first collection was created, countless conversations took place over coffee, fabric swatches, sketches and colour palettes. Every design was thoughtfully refined with one goal in mind—to create swimwear women genuinely love to wear.
Lu brings the vision, strategy and brand direction, while Judy contributes decades of product development and manufacturing expertise. Together, we combine creativity with experience to ensure every collection is as practical as it is beautiful.
Inspired by Australia's coastal lifestyle, every SEAORA piece is designed to move effortlessly from the beach to brunch, poolside afternoons and everyday adventures. We believe timeless style, flattering fits and quality craftsmanship never go out of fashion.
Today, SEAORA is more than a swimwear label. It's a partnership built on friendship, trust and a shared commitment to creating collections that retailers are proud to stock and women feel amazing wearing.
Because the best brands don't just sell products—they create confidence, connection and lasting memories.